ORM is a lot like practicing good hygiene – it’s something you should be doing regularly, even if there’s no immediate problem. Just as you wouldn’t only brush your teeth after you got a cavity, you shouldn’t wait for your business to suffer before you start managing its online reputation. By taking the time to proactively manage your ORM, you can lay the groundwork for a strong, positive brand image that will protect your business from future difficulties.Implementing an ORM strategy for your business is crucial in order to be efficient and productive. Here are a few practices that you can implement for your business.
Respond To Negative Feedback
It can be difficult to hear negative feedback about something you’ve worked hard on. However, it’s important to remember that feedback – both positive and negative – is essential in order to improve. Negative feedback in particular can be very valuable, as it can help you to understand what your target audience doesn’t like about your offering. This data is essential in order to make changes and improve what you offer. When responding to negative feedback, it’s important to be transparent. Let people know what changes you’re making in response to their feedback, and don’t try to hide complaints. Addressing them openly and honestly will show your audience that you’re committed to improving your offerings.
Check to see if the content violates any of Google’s guidelines. If it does, you can make a petition to Google to have the content removed from their search results. If the content is not in violation of Google’s guidelines, you can try to outrank it with positive content from your company or from third parties. Show the positive side of your business and how you can help them. With a little effort, you can overcome negative content and protect your online reputation.
While it’s vital to take all feedback seriously, negative comments on social media shouldn’t be too worrisome unless your business is already in deep trouble. On the other hand, feedback that comes within the form of websites or journal posts are an even bigger threat to your business’s name.These may be found on negative review websites like hate websites or a private journal. These should be restricted in real time.
The best way to deal with feedback is to deal with it head-on. answer comments and concerns in a timely manner, and take steps to rectify the case. In some cases, it may even be necessary to reach out to the customer offline so as to resolve the problem. By taking these steps, you’ll help make sure that feedback doesn’t damage your business’s name.
Have a plan
Good customer service is crucial for any business. This includes having a plan in place for coping with customer complaints. Who will be in charge of monitoring the comments and reviews? Who will decide whether or not you need to reply to a comment or not? If specific problems turn up, what is going to be the method of giving a response? By having a transparent plan of action, you’ll be able to make sure that complaints are addressed quickly and with efficiency, which can help build customer loyalty. Though it may simply be a straightforward reply, it shows that you are responsive and willing to pay attention to feedback.
Know What To Prioritize
While it’s vital to take all feedback seriously, negative comments on social media shouldn’t be too worrisome unless your business is already in deep hassle. On the other hand, feedback that comes within the form of websites or journal posts are an even bigger threat to your business’s name.These may be found on negative review websites like hate websites or a private journal.
The best way to deal with this is to deal with it head-on. Answer comments and concerns in a timely manner, and take steps to rectify the case. In some cases, it may even be necessary to reach out to the customer offline so as to resolve the problem. By taking these steps, you’ll help make sure that feedback doesn’t damage your business’s name.
There are many tools out there to help with online reputation management, but the following are absolutely essential. Google Alerts allows you to track all online mentions of your brand. This is a great way to stay on top of what people are saying about you, and to quickly address any negative comments. Social media monitoring tools like Hootsuite and Mention help you track what is being said about you on social media. This is important because social media can be a powerful amplifier of both positive and negative sentiment. Review sites like Yelp and TripAdvisor can also be useful for tracking online mentions of your business. These sites can be especially helpful for businesses in the hospitality industry, as they allow customers to leave reviews that can be seen by potential guests.
By familiarizing yourself with these ORM tools, you will be better equipped to manage your online reputation.
Maintaining your reputation can go a long way for the success and growth of your business. If you need help managing your ORM or grow your business in general we are always ready to provide assistance. We can help SIMPLIFY YOUR BUSINESS so feel free to contact us for all your business needs.